Apr 28, 2022
Ever wondered if you can do more with your email marketing? Is there a new way to approach email marketing that doesn't just focus on the quick sale? Today we talk to Yuval Ackerman about ethical email marketing and copywriting. Yuval shares her insights into what a consent driven, ethical marketing campaign could look...
Apr 21, 2022
Kathleen Booth SVP of Marketing at tradeswell joins us today to talk analytics! One of the biggest challenges for eCommerce store is taking data from different platforms and combining it into one single source of truth. Today we chat with Kathleen about how important data is for store owners and how to de-silo your data...
Apr 14, 2022
The World's Best Buyer Persona should be on the reading list for EVERY eCommerce store entrepreneur and marketer! Talking to Stormie Adnrews, author and expert online marketer about the importance of buyer personas and how they affect every aspect of your online store. Done right, a good buyer persona can and will have...
Apr 7, 2022
Oh, we are doing this alright! Getting to grips with the current state of subscription software for eCommerce stores, Daria and Bel, take a look at advances and what the future holds for subscription management. We chat about some of the latest updates and what some of the newer players are doing to increase scope for...