Feb 13, 2024
Daria & Bel talk about the challenges facing DTC ecommerce stores who make it big in retail. We look at the business mistakes made by thinking of the two channels as separate. As always it comes down to data, and more importantly in 2024 eCommerce: FIRST PARTY DATA! The total commerce twosome hand out great advice...
Feb 7, 2024
This week Daria & Bel look at the importance of customer segmentation and the different ways to look at your customer data. Also F1 and Taylor Swift. Actually, a lot of F1 and Taylor Swift, and some customer segmentation and data talk. When looking at your data, it's not just LTV or one-time vs. returning customers,...
Feb 1, 2024
Entitled "Foundations": we're loving the TOTAL Commerce solution from Shopify. They're building and expanding feature development from the ground up. Watch and listen to Daria and Bel on their live reaction to most of the new features available to merchants and developers. Can we just say "fulfillable inventory" and...