Apr 2, 2024
Coming from a background at Sony, EA, Nike, Walmart and Everlane, we were thrilled to spend some time with Jamie Lee and hear about her journey driving omnichannel and digital growth for some of the biggest brands. Real insights on how to make impactful change in product, channel and bridging the gap between...
Feb 13, 2024
Daria & Bel talk about the challenges facing DTC ecommerce stores who make it big in retail. We look at the business mistakes made by thinking of the two channels as separate. As always it comes down to data, and more importantly in 2024 eCommerce: FIRST PARTY DATA! The total commerce twosome hand out great advice...
Feb 7, 2024
This week Daria & Bel look at the importance of customer segmentation and the different ways to look at your customer data. Also F1 and Taylor Swift. Actually, a lot of F1 and Taylor Swift, and some customer segmentation and data talk. When looking at your data, it's not just LTV or one-time vs. returning customers,...
Jan 29, 2024
Shopify Editions - What is it? When is it? Why are we so EXCITED? Daria and Bel have a quick chat about what's coming this week from Shopify, and why we're excited to see what the winter 2024 Shopify Editions holds in store.
Jan 23, 2024
Site takedown at eComm Standup! Daria and Bel spin the wheel and it lands on Allbirds. This brand became somewhat of a standard that many apparel brands have tried to emulate over the last few years. eCommerce tech moves so fast, has it stodd the test of time? Is Allbirds making an impact? Let's dive in!