Aug 29, 2023
You can't talk about eCommerce marketing without having a deep dive into email marketing. More essential than ever before, email marketing for eCommerce stores is the best way to build an engaged and interested audience. It is first-party data, and can provide you with useful information on how your customers are...
Aug 22, 2023
In this enlightening episode, we're joined by the visionary founder of PickFu, the renowned online polling platform that has transformed the way businesses understand consumer preferences. Dive deep into the origin story of PickFu, the challenges faced during its inception, and how it's revolutionizing...
Aug 16, 2023
You have launched your new store, now what? Daria and Bel tackle this question in our eCommerce Back to Basics series. Driving traffic to your new store is essential to start collecting actionable data that you can use to optimize your store. Marketing, both organic and paid marketing needs to be carefully planned to...
Aug 11, 2023
In this episode, we delve into the complex world of ecommerce and the pivotal role email service providers play. Justin Pagano, Director of Security Risk and Trust at Klaviyo, joins us to shed light on the intricacies of risk and security in the realm of online shopping. How can businesses protect their online...
Aug 1, 2023
Daria and Bel put the cha-ching in your cart optimization. It's easy to forget that your cart and checkout are an important part of the sales and conversion funnel. If you've worked hard to get your customer into the cart, it's vital that you don't lose them by providing additional unneccessary friction.